Episodes

She Built A ‘Nation’ Of Millions In CPG’s Toughest Category
March 3, 202652 mins

She Built A ‘Nation’ Of Millions In CPG’s Toughest Category

Nationwide Whole Foods distribution. A seven-figure DTC engine. A five-person team.In this episode, Ashley Nickelsen, the founder and CEO of nutrition bar and chocolate brand B.T.R. Nation, breaks down the systems behind her brand’s growth, from using DTC zip-code data to unlock retail expansion, to building a creative-first Meta ads strategy that drives real revenue (not just impressions). 
Is Big Food Catching Up To Startups? And, A Legend Signs Off.
February 27, 202629 mins

Is Big Food Catching Up To Startups? And, A Legend Signs Off.

Is Big Food finally catching up to emerging brands on speed to market? As legacy CPG giants roll out protein- and fiber-forward innovations faster than ever, the team debates whether startups still hold the advantage. Plus, we give a heartfelt sendoff to Jacqui Brugliera as she departs BevNET after 12 years.
The Tito’s of Snacks? How Mi Niña Is Building a Big Small Brand.
February 24, 202625 mins

The Tito’s of Snacks? How Mi Niña Is Building a Big Small Brand.

After decades in fine dining, renowned restaurateur Jamie Mammano turned his attention to a new challenge: reinventing the tortilla chip.In this episode, he shares how a small tortilla bakery experiment evolved into Mi Niña, one of the country’s fastest-growing premium tortilla chip brands, now sold in thousands of retailers nationwide, including Whole Foods, Target and Wegmans.
Expo West Is Pricey. Here’s How To Make It Pay Off.
February 20, 202629 mins

Expo West Is Pricey. Here’s How To Make It Pay Off.

The real ROI of Expo West starts long before the show floor opens.In this episode, the team breaks down best practices for exhibitors looking to maximize your time and resources at one of the most competitive trade shows in the world. From building buzz before the event to making your product instantly understandable on the show floor, they outline practical tactics that separate the booths people remember from the ones they walk past.
They Backed Poppi. Now The Angel Group Wants to Back You.
February 17, 20261 hr 1 min

They Backed Poppi. Now The Angel Group Wants to Back You.

Behind nearly every breakout CPG brand is an early believer willing to write the first check.In this episode, Adam Spriggs — a founding member of the early-stage investor community The Angel Group and a general partner at its funding arm, Supernatural Ventures — shares how a casual investing experiment evolved into a 275-member syndicate backing the next generation of emerging brands. Along the way, The Angel Group has invested in standout companies including Painterland Sisters, Poppi, Siete, Goodles, Bachan’s, and Jesse & Ben’s — a track record that underscores its eye for breakout potential.
A $198M IPO & The ‘Healthy’ Divide. Is CPG Changing?
February 13, 202636 mins

A $198M IPO & The ‘Healthy’ Divide. Is CPG Changing?

Once Upon a Farm’s $198 million IPO could signal a new path forward for better-for-you CPG brands — but is going public better than selling to a strategic? We also break down the clash between Kroger’s FoodHealth scoring system and the stricter Non-UPF Verified certification, and what it all means for how “healthy” gets defined at retail.