The Secret To Scaling Cult Brands? It's All About The Sauce.
They started with a cult following. Now they’re taking over the country.In this episode, Ari Raz, CEO of The Coconut Cult, joins us to discuss the brand’s long-awaited launch at Target and how community-driven creativity continues to fuel its rapid rise.We’re also joined by Starr Edwards, co-founder of Bitchin’ Sauce, who shares how a farmers’ market almond dip grew into a national phenomenon. She also explains why the brand is expanding into new categories and advises entrepreneurs to push past fear and stay bold.
