TASTE RADIO EPISODE 691 - January 17, 2025
$1.5 Billion For BFY Brands. Why They’re Worth It. Plus, ‘Mission’ In A Bottle.
What lessons can we extract from the acquisition of Simple Mills and majority sale of Spindrift, valued at nearly $1.5 billion combined? The hosts talk about what these better-for-you brands did right and what made them attractive to strategic companies and investors. We also sit down with Marcin Malyszko and Amit Singh, the co-founders of purpose-driven cocktail brand Mission Cocktails.
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