TASTE RADIO EPISODE 700 - February 18, 2025
How Emily Griffith Transformed An Overlooked Superfood Into A Beloved Brand
Emily Griffith, the founder and CEO of fast-growing buckwheat-based food brand Lil Bucks, discusses the importance of clear messaging to connect with consumers and how simplicity, rather than over-innovation, led to success. She also talks about sourcing strategies, securing key retail partnerships, including Whole Foods and fundraising for the company’s Series A round.
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