Taste Radio editor Ray Latif sits down with Alexis Guetzlaff, Director of Marketing for Beer and Non-Alcoholic Beverages at O-I, to explore the enduring appeal and strategic value of glass packaging in the beverage industry. With over 15 years of experience in the packaging manufacturing sector, Alexis shares insights into how glass packaging can elevate brand perception, drive consumer engagement, and support premium pricing strategies.
Alexis discusses the advantages of glass in standing out on crowded shelves, particularly in fast-growing categories like RTD cocktails and seltzers. She emphasizes the importance of integrating glass packaging into product planning from the start to ensure alignment with pricing strategies and consumer expectations. Additionally, she provides actionable advice for brands looking to introduce glass into their product lines, whether as a premium extension or a core offering.
For those interested in learning more about leveraging glass packaging to create compelling and sustainable beverage experiences, visit O-I’s website or connect with Alexis on LinkedIn.
