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Episode 19 - :
Talking to the Media
We’re asked all the time: how can I get news about my brand featured on BevNET? Well, you can start by saying hello :)
We’re asked all the time: how can I get news about my brand featured on BevNET? Well, you can start by saying hello :)
Amid a surge in new cold brew coffee products, suppliers are doubling down on efforts to differentiate from the pack and appeal themselves to new consumers. In this edition of the BevNET podcast, we discuss how brands are innovating in terms of packaging, formulation and flavor variety and examine the impact of nitro cold brew products.
The usual suspects of this podcast -- John Craven, Ray Latif and Jon Landis -- discuss how their paths led to BevNET and examine parallels in their experiences at an entrepreneurial media company to that of many beverage entrepreneurs.
The BevNET Podcast team quizzed Seth Goldman on a number of other topics, including the ongoing battle over GMO labeling and its impact on the organic movement, as well as the long-term future for Honest within the Coke system.
The gang from Project NOSH mines food trends from the recent Summer Fancy Food Show in Manhattan.
In this podcast, recorded at Spindrift headquarters in Waltham, Mass., we sit down with founder and CEO Bill Creelman and CMO Strick Walker to discuss the company’s approach to an upcoming label refresh and how it incorporated consumer feedback into the redesign.
In this podcast, we examine how the Summer Fancy Food Show has evolved to become an important event for beverage brands seeking local and national retail opportunities. We also discuss a thriving scene for Brooklyn-based food and beverage companies as seen at the convention and the ways that some are marketing the borough as part of their brand. Finally, we offer our take on some of our favorite products from the show.
In this edition of the podcast, we examine the evolution of BevNET Live’s New Beverage Showdown competition and the categories in which entrepreneurs are identifying opportunities for innovative concepts. The discussion leads to one about the market for cold-pressed juice and RTD coffee and ways that we saw entrepreneurs attempt to stand out from the pack.
BevNET Summer 2016 brought together some of the best and brightest minds in beverage industry. We thought it best to take advantage of the opportunity and invite a couple of those bright minds -- Justin Prochnow and Fred Hart -- to join us on the podcast.
In this podcast, we discuss attempts to position a brand as so novel that it belongs in its own category.