Episodes Archives - Page 60 of 82

Insider Episode 51 - September 13, 2019:

The ‘Death’ of Modern Brands

+ Mike Cessario, Liquid Death

In this episode, we’re joined by Mike Cessario, the founder and CEO of Liquid Death, a canned water brand whose heavy metal vibe and edgy marketing has generated considerable online buzz and attracted funding from a range of prominent investors. Cessario spoke about his experience as a creative director for Netflix and how it played into the brand’s development, why he views Liquid Death as a rebuke to extreme marketing, and why truly innovative ideas always sound crazy.

Taste Radio Insider Ep. 51: The ‘Death’ of Modern BrandsRay Latif2021-04-18T18:50:08+00:00

Episode 179 - September 10, 2019:

High Brew Coffee: David Smith

High Brew Coffee founder/CEO David Smith reflected upon his 20 year journey as a beverage entrepreneur, from the development and eventual sale of Sweet Leaf Tea to his next act in the coffee business. During our conversation, he explained why a strong company culture is key to success, the importance of planning for growth, and why, no matter how well you plan, mistakes are unavoidable. This episode is presented by Flavorman, the beverage architects.

Taste Radio Ep. 179: High Brew Coffee’s David Smith: ‘Culture Is Everything’Ray Latif2019-09-20T11:50:57+00:00

Insider Episode 50 - September 6, 2019:

When Brand And Strategy Are Misaligned, What’s The Remedy?

+ Evan Holod, Michel et Augustin

Evan Holod, the CEO of Michel et Augustin US, the American arm of the popular French snack maker, explained how the company reimagined its brand positioning and product packaging for American audiences.

Taste Radio Insider Ep. 50: When Brand And Strategy Are Misaligned, What’s The Remedy?Ray Latif2021-04-18T18:50:08+00:00

Episode 178 - September 3, 2019:

Dr. Andrew Weil

In this episode, we sat down with one of the most influential health and wellness experts in America, Dr. Andrew Weil. As part of our interview, Dr. Weil discussed his views on anecdotal versus clinical evidence, the concept of “food as medicine,” and his growing interest in personalized nutrition, cannabis and psychedelics. He also explained his criteria for endorsing and investing in food and beverage brands.

Taste Radio Ep. 178: You Might Be Surprised By Dr. Andrew Weil’s Take On Top Of Mind TrendsRay Latif2019-09-03T13:12:00+00:00

Insider Episode 49 - August 30, 2019:

There’s No ‘Simple’ Way To Do This, But Here’s One Strategy

+ Kate Weiler & Jeff Rose, Drink Simple

In this episode, Kate Weiler and Jeff Rose, the co-founders of maple water pioneer Drink Simple, spoke about how they prepared for and successfully executed upon a major rebrand. As part of our conversation, they explained why they only conducted one focus group, the hidden costs of a brand revamp, and how investors were involved in the process.

Taste Radio Insider Ep. 49: There’s No ‘Simple’ Way To Do This, But Here’s One StrategyRay Latif2021-04-18T18:50:09+00:00

Episode 177 - August 27, 2019:

Samuel Adams: Dave Burwick

In this episode Samuel Adams CEO Dave Burwick discussed how previous executive roles at PepsiCo, Weight Watchers and Peet’s Coffee have shaped his perspective on personal ambition, business strategy, enduring trends and leadership.

Taste Radio Ep. 177: The Truly Remarkable Career of Samuel Adams CEO Dave BurwickRay Latif2019-09-03T15:25:15+00:00

Insider Episode 48 - August 23, 2019:

This Company’s Founder Is Not The CEO. Here’s Why It Works Exceptionally Well.

+ Beryl Stafford & TJ McIntyre, Bobo's

Bobo’s founder Beryl Stafford and company CEO T.J. McIntyre spoke about their work dynamic, how they assigned responsibilities and guidelines for their respective roles and why “the one thing that really serves as the foundational element of who we are is the actual bar.”

Taste Radio Insider Ep. 48: This Company’s Founder Is Not The CEO. Here’s Why It Works Exceptionally Well.Ray Latif2021-04-18T18:50:09+00:00

Episode 176 - August 20, 2019:

Teddie Natural Peanut Butter: Mark Hintlian

Teddie Natural Peanut Butter president/CEO Mark Hintlian explained why the company’s obsessive commitment to quality and dedication to its employees have been bedrocks of its success. He also spoke about how Teddie communicates the nutritional benefits of its products and why he believes that some competing brands marketing “natural” products are misleading consumers.

Taste Radio Ep. 176: Quality Is Always Going To Win Out. Need Proof? It’s In The Peanut Butter.Ray Latif2019-08-20T11:06:18+00:00

Insider Episode 47 - August 16, 2019:

It’s Time To Prioritize Your Mental Health

+ Ann Yang, Misfit Foods

Misfit Foods co-founder Ann Yang opened up about how the stress of entrepreneurship led to unhappiness and depression, and, ultimately, her decision to leave the company. She also explained how therapy has become a critical part of her life, her belief that we live in a culture that “mythologizes who the entrepreneur is,” and the resulting pressure to build “a personal brand.”

Taste Radio Insider Ep. 47: It’s Time To Prioritize Your Mental HealthRay Latif2021-04-18T18:50:09+00:00

Episode 175 - August 13, 2019:

Grillo's Pickles: Travis Grillo

Grillo’s Pickles founder/CEO Travis Grillo spoke about why he pursued his passion despite the naysayers and explained why he fondly recalls the days when he was struggling and broke. He also discussed the unconventional way that Grillo’s got into Whole Foods, how he considers new hires and investment and why he’s just as likely to take advice from a homeless person as he would from a billionaire.

Taste Radio Ep. 175: They Called Him Crazy. Now They’re Eating Their Words… And His Pickles.Ray Latif2019-08-13T15:06:35+00:00