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Episode 144 - :
Sailor Jerry Rum/Hendrick’s Gin: Steve Grasse
Steve Grasse discussed the roots of his career in branding and design and how he built Sailor Jerry Rum and Hendrick’s from concepts into best-selling brands. He also explained why he views his creative agency, Quaker City Mercantile, as a “spirits company that does corporate gigs to pay for experimentation," how it helped revitalize Guinness beer and why he identifies as a filmmaker "that makes booze."