Episodes

David Lester and Ben Goodwin, co-founders of Olipop, explained why they believe creating a better-for-you soda brand was the “most impactful thing” they could do, how package design fuels trial, why educating consumers about the products’ health benefits is not a priority and lessons from their first experience as beverage entrepreneurs.

If you’ve ever seen an episode of ESPN’s “SportsCenter,” chances are that John Brenkus is a familiar face. The Emmy Award-winning creator/host of “Sport Science,” and Chief Brand Officer of natural energy drink brand Kill Cliff, Brenkus joined us to discuss the origins of his work, his process for evaluating functional ingredients, including CBD and navigating pitfalls in consumer education.

Kimbal Musk, co-founder & chairman of The Kitchen Restaurant Group, Big Green and Square Roots, spoke how his urban farming venture, a food literacy project for children and a restaurant chain focused on accessible, healthy meals are contributing to his mission of ‘real food for everyone’ and the advancement of the food system.

We spoke with Vincent Kitirattragarn, co-founder/CEO of Dang Foods, about why he thinks the company is well-positioned to tap into one of the most overlooked and influential minority groups in the U.S. He also explained how Dang communicates its brand story across product lines, why he keeps a tight grip on innovation strategy and his relationship with investment firm Sonoma Brands.

Ben Van Leeuwen, co-founder & CEO of super-premium brand Van Leeuwen Ice Cream, spoke about how why running a lean and profitable company is a core element of its business strategy, how the brand has bucked the trend toward healthy eating, promoting brand pillars through packaging and the synergistic relationship between its stores and wholesale business.