Episodes

Justin Baldwin, founder of the acclaimed Justin Winery, chronicled the development of his highly awarded brand and spoke about the importance of leveraging one’s skill sets and admitting their weaknesses, mitigating risk through financial discipline and how entrepreneurs can best position their companies for success in good times and bad.

Brendan Brazier, co-founder of pioneering plant-based protein brand Vega and “hard” cold-pressed juice brand Pulp Culture, spoke about how his passion for plant-based nutrition culminated in Vega, why the company embraced the saying “ignorance is our only competition,” how he assessed the opportunity for a better-for-you alcoholic beverages and his perspective on the evolution of plant-based foods.

Miguel Garza, co-founder & CEO of Mexican-American food brand Siete Family Foods, spoke about the principles upon which the company was founded, the roles of family and love play in the company’s operations, the hallmarks of its product development and innovation strategies and why revenue isn’t the defining metric for Siete to become an iconic brand.

Carl Goyette, CEO of pioneering organic energy drink brand GURU, spoke about how a disciplined business strategy has paved the way for sustainable growth, why the company “says no to a lot” of opportunities, and why he believes that having both experience in a corporate environment and a thirst for entrepreneurship have been key to his ability to manage and build the brand.

This week, we’re joined by the team behind upstart brand Rowdy Energy, NASCAR champion Kyle Busch and Suja co-founder Jeff Church. The duo spoke about their decision to enter the competitive energy category, leveraging Busch’s fame and fan base in an authentic way and how Church is incorporating lessons from the Suja playbook into Rowdy’s business strategy.