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Episode 203 - :
Van Leeuwen Ice Cream: Ben Van Leeuwen
Ben Van Leeuwen, co-founder & CEO of super-premium brand Van Leeuwen Ice Cream, spoke about how why running a lean and profitable company is a core element of its business strategy, how the brand has bucked the trend toward healthy eating, promoting brand pillars through packaging and the synergistic relationship between its stores and wholesale business.