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Veteran beverage entrepreneur CJ Rapp, the founder of Karma Water and cult cola brand Jolt, spoke about why he defines himself as a “marketer,” the key lesson learned from launching several ahead-of-their-time beverages and what he believes to be the guiding path for any entrepreneur.
Dave Colina, founder & CEO of natural sports recovery brand O2, spoke about how the company’s decisions over the past five years prepared it to meet the challenges and opportunities of the last five months, how the brand achieved record sales numbers while donating 50% of profits to independent gym owners affected by COVID-19 and why he believes that entrepreneurship is as much about personal growth as building a successful brand.
Stacy Madison, founder of Stacy’s Pita Chips, shared essential lessons learned from building her company, including those that she’s applying to her latest venture, BeBold, a refrigerated energy bar brand. She explained why having a “nothing to lose” attitude was key during her early days as an entrepreneur, the most significant mistake in building Stacy’s Pita Chips and the altruistic reason that she decided to get back into the packaged food industry.
Breezy Griffith, co-founder and CEO of fast-growing coated nut brand SkinnyDipped, spoke about why persistence was critical in landing the brand’s first retail accounts, how guts and guile got the products into the office pantries of Google and Microsoft, how she orchestrated national distribution of the brand at Target and why she’s turned to an industry veteran to manage day-to-day operations.
“New Girl” actor Max Greenfield and serial entrepreneur Mike Constantiner, co-founders of dad-centric consumer products and lifestyle company Dadz, spoke about how they’re attempting to reach a “new generation of dads,” the importance of a strong founding team and why it offers a “shortcut” to a fast start and how the brand is being communicated to the trade and consumer press.
Hannah Crum, co-founder and president of influential trade association Kombucha Brewers International, spoke about how she manages a membership group comprised of “frenemies,” the recent launch of a Code of Practice for brewing kombucha and why it’s important to support the category’s evolution despite the misgivings of some within the space.
You might recognize Tony’s Chocolonely by its quirky labels and comic font logo. Behind the Dutch brand’s playful vibe, however, is a profound mission to end the use of child labor within the cocoa industry. Ynzo van Zanten, the company’s Chief Evangelist, spoke about how Tony’s has navigated the development of a premium brand while staying focused on its overarching social mission.
Simon Sacal, founder and CEO of innovative food platform Solely, spoke about his background as a food entrepreneur beginning as a teenager and how his career culminated in the development of the brand. He also explained why the company’s strategy and focus is “exactly the opposite of the easy way,” and why Solely doesn't launch a product unless it identifies “a huge advantage” over a competitor.
Gabrielle Union, Maggie Patton and Alex Buckley, co-founders of better-for-you kid’s snack brand Bitsy’s, spoke about the company’s mission to make nutritious snacks accessible to all families, communicating the brand’s healthy halo to children and parents, why asking for help has to be a priority for entrepreneurs and how the food industry can work together to mainstream healthy food for kids.
Greg Fleishman, co-founder and CEO of clean label baking mix and snack company Foodstirs, discussed how the brand has adapted to a new consumer environment, explained how to manage and enhance relationships with retail buyers, why it’s critical to leverage every resource at your disposal during the pandemic and why consumer communication is the one thing that keeps him up at night.