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Insider Episode 76 - :
Why ‘Wood Fires’ Are The Key To Long-Term Trends
+ Mark Alexander, Icelandic Provisions
Mark Alexander, CEO of fast-growing skyr brand Icelandic Provisions, discussed lessons and takeaways from his nearly 30 year career at the Campbell Soup Company, the steepest part of the learning curve in leading an entrepreneurial brand, how Icelandic Provisions assesses trendy concepts and ingredients and how it navigates consumer demand for premium and affordable offerings.