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Trey Zoeller, founder of pioneering whiskey brand Jefferson’s Bourbon, spoke about overcoming initial criticism of his experimental methods for aging bourbon, why he doesn’t consider himself a distiller, balancing consumer demand for diversity, consistency and predictability and why he’ll “never create a brand or an expression out of a boardroom.”
We’re joined this week by Jordan Salcito, founder of acclaimed canned wine brand Ramona, who spoke about the inspiration behind her disruptive concept, why she’s not prescriptive about how and when people should drink the products and how cultivating industry relationships prior to the brand’s launch was critical to its fast start.
Bantam Bagels co-founders Nick & Elyse Oleksek spoke about their transition from Wall Street analysts to bagel entrepreneurs, why they’ve said “yes” to everything and why effective cold-emailing works. They also explained why investing in PR has been crucial to the brand’s success and how they assessed opportunities to scale the brand.
Ethan Hirshberg, the founder & CEO of organic wellness shot brand Ethan’s, spoke about the importance of “being nimble responsibly,” why the company is “maniacally obsessed with customer feedback,” how core values are incorporated into products and communicated to consumers and what he views as Ethan’s biggest advantage over more established competitors.
David Lester and Ben Goodwin, co-founders of Olipop, explained why they believe creating a better-for-you soda brand was the “most impactful thing” they could do, how package design fuels trial, why educating consumers about the products’ health benefits is not a priority and lessons from their first experience as beverage entrepreneurs.
Hilary McCain, founder/CEO of CBD-infused sparkling water brand Sweet Reason, spoke about attempting to own a distinct message about the benefits of CBD, strategizing amid an uncertain cannabis regulatory environment and how she convinced Lerer Hippeau, an early-stage venture capital fund notable for early investments in Warby Parker and Casper, to invest in the brand.
If you’ve ever seen an episode of ESPN’s “SportsCenter,” chances are that John Brenkus is a familiar face. The Emmy Award-winning creator/host of “Sport Science,” and Chief Brand Officer of natural energy drink brand Kill Cliff, Brenkus joined us to discuss the origins of his work, his process for evaluating functional ingredients, including CBD and navigating pitfalls in consumer education.
This week’s episode focuses on ways that the BevNET and NOSH teams are working with entrepreneurs to support their businesses during these uncertain times, and also includes an interview with Candice Crane, founder/CEO of botanical drink brand Petal Beverage, who discussed how the company is leaning into its digital marketing strategy amid an evolving retail landscape.
Kimbal Musk, co-founder & chairman of The Kitchen Restaurant Group, Big Green and Square Roots, spoke how his urban farming venture, a food literacy project for children and a restaurant chain focused on accessible, healthy meals are contributing to his mission of ‘real food for everyone’ and the advancement of the food system.
Mark Alexander, CEO of fast-growing skyr brand Icelandic Provisions, discussed lessons and takeaways from his nearly 30 year career at the Campbell Soup Company, the steepest part of the learning curve in leading an entrepreneurial brand, how Icelandic Provisions assesses trendy concepts and ingredients and how it navigates consumer demand for premium and affordable offerings.