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Episode - :
From ‘Z’ To A -- How This Fast-Growing Brand Flipped The Script To Win On Shelf
+ Alexander Harik, Zesty Z
Alexander Harik, founder and CEO of Zesty Z, a brand of condiments, popcorn and seasonings inspired by the Mediterranean diet, discussed company’s positioning as an authentic food brand designed to reach a broad set of consumers, the process of scaling from a single product to a platform brand and how he’s navigated challenges and surprising roadblocks as an Arab-American food entrepreneur.