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Episode - :
Core Values Create Category Leaders. Just Ask Vive Organic.
+ J.R. Simich, Vive Organic
J.R. Simich, co-founder of leading wellness shot brand Vive Organic, spoke about why the company’s consistent focus has been critical to its development, how staying on message helped land a long-term partnership with Whole Foods, the impact of its creative and efficient trade show strategy and why aligning with founders of like-minded brands has benefited Vive’s ability to land new distribution and retail placement.