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Episode - :
They Uncovered A Massive Opportunity. Addressing It Was Both Simple And Complex.
+ Gwen Burlingame and Katy Flannery, Beckon Ice Cream
Beckon co-founders Gwen Burlingame and Katy Flannery explained how they aligned patented innovation with addressable opportunity to launch their fast-growing brand of lactose-free ice cream, why respect and humility were keys to a successful brand revamp and why the entrepreneurs are encouraging industry professionals to get mad when presented with a shocking statistic.