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Episode - :
Innovation Is Critical. But How Far Do You Step Outside The Box? It’s An Empirical Decision.
+ Lars Williams & Mark Emil Hermansen, Empirical
Lars Williams and Mark Emil Hermansen, the co-founders of experimental distillery and food company Empirical spoke about how they identify and sustainably source high quality – and often unusual – ingredients and turn them into delicious experiences. They also discussed flavor innovation as a means of stimulating memories and why transparency is the priority in marketing.