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Episode - :
He Once Dreamed Of Disrupting Multi-Billion Dollar Categories. He No Longer Has To.
+ David Greenfeld, Dream Pops
David Greenfeld, the founder and CEO of better-for-you frozen novelty and candy brand Dream Pops, spoke about the duality of marketing indulgent food made with healthier ingredients, leveraging the brand’s flagship popsicles as a springboard into shelf-stable products, why every CPG company needs to also be a “content company,” and why consistency is the most important aspect of Dream Pops’ social media strategy.