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Episode - :
The Best Way To Think Outside The Box? Get Rid Of The Box.
+ Allison Luvera and Lauren De Niro Pipher, Juliet
Allison Luvera and Lauren De Niro Pipher, the co-founders of Juliet, a premium brand of multiserve wine encased in an innovative cylindrical container, spoke about how they assessed the opportunity to disrupt a legacy category, why developing a unique package was central to the planning process and how they have won over retailers by positioning Juliet as an upscale lifestyle brand.