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Episode 692 - :
To Live Her Dream, She First Needed To Create ‘Absolute Trust’ In Her Brand
+ Amanda Thomson, Noughty Wines
When Amanda Thomson launched Noughty Wines, a pioneering brand of dealcoholized wines, in 2019, she was, in essence, flying blind. In this episode, Amanda talks about how she charted an unknown path for a nascent category, why gaining the “absolute trust” of consumers is key to Noughty’s future and why she advises founders to consider what they want to achieve with their brands.