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Episode - :
How A Four-Letter Word Sparked Poppi’s Billion-Dollar Trajectory
+ Allison and Stephen Ellsworth, Poppi
Allison and Stephen Ellsworth, the co-founders of Poppi, spoke about the reasons behind better-for-you soda brand’s explosive growth and how the company is maintaining its torrid pace. They also discussed their transition into new roles, Poppi’s remarkable trial conversion and repeat purchase rates, Amazon as a key part of the company’s marketing strategy and why video is king on social media.