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Episode - :
Expand Your ‘Luck Surface Area.’ It Helped Austin Cocktails Land Big-Time Partners.
+ Kelly Gasink & Jill Burns, Austin Cocktails
Austin Cocktails co-founders Kelly Gasink and Jill Burns explained how being okay with being uncomfortable and striving to expand their "luck surface area” helped them secure partnerships with Madison Square Garden and Constellation Brands, the latter of which led to an acquisition of their company, and how an unorthodox sampling strategy unlocked new retail and distribution opportunities.