In this Taste Radio interview, host Ray Latif interviews Alexis Guetzlaff, Director of Marketing for Beer and Non-Alcoholic Beverages at O-I, a global leader in glass packaging. Alexis discusses the benefits of glass packaging in the beverage industry, emphasizing its ability to create a premium experience for consumers.
Alexis explains how O-I helps brands differentiate themselves by using glass packaging, which stands out in crowded categories dominated by cans and plastic. She also shares insights on how consumers perceive glass as a sign of quality and are often willing to pay a higher price for products packaged in glass, allowing brands to justify premium pricing strategies.
To learn more about O-I or connect with Alexis, visit O-I.com, or connect with Alexis on LinkedIn.
