Functionality is table stakes for modern beverage brands. Consumers are looking for more than simple refreshment and they are seeking out products with supplemental ingredients that provide health and wellness benefits. Cognitive health, in particular, is one of the most in demand attributes among functional beverages.
Enter Cognizin, a clinically tested and patented form of citicoline that provides consumers with sharper focus and memory.
We spoke with David Sandler, a longtime beverage industry consultant working with Kyowa Hakko USA, which produces Cognizin, about the the ingredient within the context of an evolving functional beverage category, what makes it a leading nootropic, how it benefits consumers and other natural ingredients that complement Cognizin in a beverage formulation.
