For this week’s episode of the BevNET podcast, we’ve crossed the Atlantic to explore a beverage market that’s outside of our usual coverage area: London. Joining the podcast are Hugh Thomas and Joe Benn of Ugly Drinks, which is a U.K.-based startup that produces unsweetened flavored sparkling water.
Thomas and Benn, who met each other while helping to launch Vita Coco in the U.K., discuss, along with BevNET founder & CEO John Craven, their thoughts on a variety of topics, including beverage innovation in the U.K. health and wellness trends impacting their local marketing, and the thought process accompanying going international with an emerging beverage brand. In addition, they give their thoughts on trends in the U.S. from two perspectives: as avid BevNET readers and as on-scene observers of the products that are making their way into the U.K. from the U.S.
