Episodes

Simon Ford, the co-founder of revered spirit brand Fords Gin, explains why he “never pitches business,” the reasons behind successful and unsuccessful relationships, his belief that naivety is a gift and how he cultivated a strategic partnership with beverage alcohol giant Brown-Forman.

The hosts reflect and ruminate on Lionel Messi’s Prime-killer, “condiment couture,” Boisson-bashing and sausage salvation. They also get vitaminwater vibes from a brand’s recent revamp and highlight a handful of new beverages, including a sparkling tea and a decaf espresso martini.

This special edition of the podcast highlights interviews with six founders, creators and innovators who joined us on Taste Radio during the first half of 2024.

Why are some concepts that were once derided as too esoteric for mainstream consumers now viewed as cutting edge and trendy? The hosts discuss the topic during their recap of the 2024 Summer Fancy Food Show and also highlight rooibos-based drinks, a “breakfast martini” and THC powders.

Nicole Dawes, the founder of Late July Organic Snacks and Nixie Beverage Co., explains why “doing what we say we're going to do” is the key to strong relationships with retail buyers, the challenge of deciding when to accept opportunities even if you’re not ready for them and the importance of working hand-in-hand with outsourced field support.

On the heels of BevNET Live Summer 2024, the hosts revisit the final round of the New Beverage Showdown and explain why evaluating emerging brands at different stages of development can be challenging. They also highlight a handful of new products and talk about the influx of saucy condiments.

Jean-Charles Boisset, the proprietor of globally renowned wine company Boisset Collection and co-founder of luxury tequila brand Casa Obsidiana, explains why taste, not trends, is at the heart of new business ventures and product development, and what drives consumer communication and marketing.

Frank Sinatra famously crooned "if I can make it there, I'll make it anywhere." The "there," of course, is New York City, which was the backdrop for BevNET Live Summer 2024. In this episode, the hosts reflect on presentations in the semifinal round of the New Beverage Showdown and reveal the details that retail buyers want to hear in pitch meetings.

Andrew Benin, the co-founder and CEO of Graza, talks about how the olive oil brand and viral sensation has developed influencer relationships “at scale,” why taking a bet on the upside has guided its demand planning strategy, being an “early team-led company” versus a founder-led one and his nuanced perspective on profitability.

How did Harken Sweets, an upstart brand of better-for-you candy bars, land placement in the checkout aisles of thousands of Walmart stores just months after its debut? Founder & CEO Katie Lefkowitz explains how she secured and prepared for her pitch meeting with Walmart and why the category buyer said “yes” almost immediately.