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Episode 166 - :
Presented by ZoomEssence
Popchips/RightRice: Keith Belling
In this episode, we’re joined by Popchips and RightRice founder Keith Belling, who discussed the origins of both brands and how lessons learned from building the former are being applied to the latter. He also spoke about the importance of branding and why he’s overinvested in package design, how celebrity investors supported the development of Popchips and the challenges of leveraging success. This episode is presented by ZoomEssence, the cool-tech powder flavor people.