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Insider Episode 24 - :
Hey Siri, How Do You Build a Millennial Brand?
+ Benjamin Witte, Recess; Expo West's Sea of CBD
Recess, a CBD-infused sparkling water brand, has taken the beverage world by storm. What’s behind the hype? Founder/CEO Benjamin Witte spoke about setting up Recess for a fast start and why he believes the best way to succeed as a beverage company is not to think like one. Also: on location at Expo West 2019, the hosts discussed a significant shift in how entrepreneurs and investors interact at the event and the wave of new CBD products exhibited at the show.