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Insider Episode 55 - :
The Profitable Way To Build a Disruptive Brand
+ Chris Kirby, Ithaca Craft Hummus
Chris Kirby, founder/president of Ithaca Craft Hummus, spoke about how he identified white space in the hummus category and what he learned during four years of operating his own production facility. He also urged entrepreneurs to be thoughtful about their retail relationships and deliberate about expenses, and discussed why he hires people that are highly self-sufficient.