Episodes

Ashley Thompson, co-founder and CEO of innovative ready-to-eat oat brand MUSH, spoke about why she set out to create a “best for you” product, why she likes having a “polarizing” brand name, how she prepared for her first meeting with Whole Foods and why the company has pivoted from being “product first” to “team first.”

We’re joined this week by Jordan Salcito, founder of acclaimed canned wine brand Ramona, who spoke about the inspiration behind her disruptive concept, why she’s not prescriptive about how and when people should drink the products and how cultivating industry relationships prior to the brand’s launch was critical to its fast start.

Ethan Hirshberg, the founder & CEO of organic wellness shot brand Ethan’s, spoke about the importance of “being nimble responsibly,” why the company is “maniacally obsessed with customer feedback,” how core values are incorporated into products and communicated to consumers and what he views as Ethan’s biggest advantage over more established competitors.

Hilary McCain, founder/CEO of CBD-infused sparkling water brand Sweet Reason, spoke about attempting to own a distinct message about the benefits of CBD, strategizing amid an uncertain cannabis regulatory environment and how she convinced Lerer Hippeau, an early-stage venture capital fund notable for early investments in Warby Parker and Casper, to invest in the brand.

This week’s episode focuses on ways that the BevNET and NOSH teams are working with entrepreneurs to support their businesses during these uncertain times, and also includes an interview with Candice Crane, founder/CEO of botanical drink brand Petal Beverage, who discussed how the company is leaning into its digital marketing strategy amid an evolving retail landscape.