Episodes

The co-founders of Bomani Cold Buzz, a brand of alcohol-infused cold brew coffee, spoke about how, despite launching at the outset of the pandemic, it persevered through preparation, planning and purpose, including why aggressive cold-calling was critical. They also discussed their thoughtful approach to surveys and focus groups and how they convinced investors and advisors to believe in their vision.

Nick Taranto, the co-founder of pioneering meal kid company Plated and beer alternative brand HOP WTR, spoke about why storytelling is the key to any successful company, how his experience in the Marines and at Harvard Business School influenced his perspective as an entrepreneur and why he’s bullish on Bitcoin and sober-curious lifestyles.

Bill Shufelt, the co-founder and CEO of non-alcoholic beer maker Athletic Brewing Co., spoke about the critical importance of market research, how he dealt with consistent rejection from beer industry professionals and why he believes that “drama is so unproductive.” He also discussed how he planned for and is managing explosive growth and how he evaluates strategic partnerships.

Fitness icon and home workout pioneer Denise Austin, the founder of snackable protein bite brand Ever Better, spoke about her rise from college gymnast to one of the most recognized names in fitness, why she advocates for people to eat healthy food 80% of the time and indulgent foods for the other 20% and why integrity is the key factor in everything she does.

John Fieldly, CEO of fitness-centric energy brand Celsius, discussed the company’s turnaround from turmoil to over $100 million in sales in 2020, including the importance of setting expectations with staff and investors, how to optimize placement at key retailers and why he has an open door policy.

NFL legend Jerry Rice and Jaqui Rice, the co-founders of G.O.A.T. Fuel, spoke about the inspiration behind, planning and launch of the better-for-you energy drink brand and how they’re leveraging Jerry’s fame in a way that’s authentic to its positioning. They also discussed the products’ unique formulation, how they evaluate partnerships and the reason that Jerry’s name is not on the label.