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James McMaster, the CEO of Huel, a fast-growing brand of nutritionally complete meal replacement powders and RTD beverages, spoke about how the company manages sales and distribution in 80 countries, the challenges that come with rapid expansion and why formal referral programs are central to its consumer acquisition strategy.
David Nussbaum, the chairman and CEO of America’s Test Kitchen, spoke about how the venerable cooking brand has maintained a remarkably loyal following amid a changing landscape for food and media, how it evaluates its role as a thought leader, and how trends, competition and technology factor into its future. This episode is presented by Flavorman, the beverage architects.
In this episode, we’re joined by Kelly Heekin and Ben Schmidt, the co-founders of Hoist, a brand of hydration beverages developed to be a more palatable version of Pedialyte. They discussed their strategy for mainstreaming a niche concept, why “staying power and the ability to adapt” have been critical to Hoist’s development and how they communicated their vision to stakeholders.
Rachel Drori, the founder/CEO of popular direct-to-consumer food brand Daily Harvest, explained why customer service “is not just about meeting needs, but anticipating them,” why social media is “not just a one-way relationship” and how “data is just part of the story” in understanding consumer needs.
In this episode, we sat down with Shilen Patel, the co-founder of Distill Ventures (DV), a U.K.-based venture capital firm and accelerator that invests in disruptive distilled spirit companies and non-alcoholic drink brands. Patel explained why he’s bullish about the future of low- and no-alcohol adult beverages, and why quality is of paramount importance to DV’s investment philosophy.
Jeffrey Hollender, co-founder of pioneering natural products brand Seventh Generation, spoke about the company’s ambitious mission and how the company found its footing after years of stagnation. He also discussed the ways in which he supports socially responsible companies and why he urges entrepreneurs to address systemic environmental problems.
In this episode, Jason Shiver, the CEO of fast-growing sparkling water brand Waterloo, discussed his strategy for winning in a crowded and highly competitive category. Shiver spoke about how he’s applied past lessons to his current role, the challenges of managing rapid growth and how he establishes and communicates metrics for success.
Melissa Hartwig Urban, co-founder/CEO of Whole30, explained why she describes the lifestyle program as an “experiment” and why she is staunchly opposed to the idea of moderation. She also discussed the selective process for brands to become “Whole30 approved,” why she spends the majority of time at work messaging with members of her community, and why she decided to open up about past challenges in her life.
Chris Kirby, founder/president of Ithaca Craft Hummus, spoke about how he identified white space in the hummus category and what he learned during four years of operating his own production facility. He also urged entrepreneurs to be thoughtful about their retail relationships and deliberate about expenses, and discussed why he hires people that are highly self-sufficient.
Alex Day, co-founder of trendsetting cocktail bar Death & Co., spoke about his thoughtful approach to innovation and branding. He also explained why articulating the brand’s style is an “ongoing process,” why the Death & Co. considers itself a content creator as much as a bar, and why it never “follows trends out of fatigue.”