Episodes

Chris Kirby, founder/president of Ithaca Craft Hummus, spoke about how he identified white space in the hummus category and what he learned during four years of operating his own production facility. He also urged entrepreneurs to be thoughtful about their retail relationships and deliberate about expenses, and discussed why he hires people that are highly self-sufficient.

In this episode, we’re joined by Ashleigh and Trey Lockerbie, the co-founders of organic kombucha brand Better Booch, who joined us for a conversation about the good, the bad and the ugly of a brand revamp. As part of our conversation, they discussed how the process helped shape the strategy that now serves as the foundation for the company’s future.

Mark Rampolla, founder of Zico and co-founder of venture capital firm Powerplant Ventures, spoke about why he reviews long-term goals on a daily basis and the importance of thoughtful communication with employees and colleagues. He also explained why daily huddles are key for highly effective organizations and why getting to bed early every night is the most underrated habit of all.

In this week’s episode, we sat down with Rise Nitro Coffee Co. co-founder/CEO Grant Gyesky who spoke about how the fast-growing brand considers innovation and distribution amid an evolving market for RTD coffee, why first-time entrepreneurs often make better decisions than industry veterans, and why it’s critical to choose the right advisors.

In this episode, we’re joined by Mike Cessario, the founder and CEO of Liquid Death, a canned water brand whose heavy metal vibe and edgy marketing has generated considerable online buzz and attracted funding from a range of prominent investors. Cessario spoke about his experience as a creative director for Netflix and how it played into the brand’s development, why he views Liquid Death as a rebuke to extreme marketing, and why truly innovative ideas always sound crazy.