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Insider Episode 70 - :
Secret ‘Sauce’: How TRUFF Engineered A Brand For Social Media
+ Nick Guillen & Nick Ajluni, TRUFF
This week we’re joined by Nick Guillen and Nick Ajluni, founders of TRUFF, a fast-growing brand of upscale, truffle-infused hot sauces. Guillen and Ajluni spoke about how their shared backgrounds in digital media and streetwear fashion inspired the creation of TRUFF, how Instagram factored into the brand’s design and why they are trying to “influence the influencer” on social media.