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Episode - :
What Does It Take To Go From ‘Good’ To Great? Consider Your Audience.
+ Matthew Parry, The Good Crisp
Matthew Parry, founder and CEO of canister-packaged snack brand The Good Crisp, spoke about how he has carefully navigated comparisons to Pringles, how the company’s channel and merchandising strategies have evolved to reach more mainstream consumers, and how he’s balancing rapid growth with a conservative approach to hiring.









