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Episode - :
Yes, You Can Plan For Breakout Success. Example? Fishwife.
+ Becca Millstein, Fishwife
Becca Millstein, the co-founder and CEO of Fishwife, a stylish brand of sustainable tinned seafood lauded by Whole Foods buyers and “Vogue” magazine editors alike, discussed the impact of its striking label design on trial and word-of-mouth marketing, scaling a niche concept and how she navigated and learned from a potentially devastating sourcing crisis.