Episodes

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Episode 770 - :

What Happens After You Sell to Starbucks? For George Howell, Everything.

Specialty coffee pioneer George Howell shares how a long-term vision and a commitment to quality over trends helped reshape American coffee culture, even after Starbucks acquired his original brand. He also reveals the little-known origins of the drink that would become the Frappuccino, critiques why many cafés fall short on customer experience, and explains his unapologetic views on flavored coffee.

What Happens After You Sell to Starbucks? For George Howell, Everything.2025-10-21T11:19:19+00:00

Episode - :

Presented by Vertosa

Making Cannabis Mainstream: Vertosa CEO Ben Larson on Innovation, Education & Efficacy

In this Taste Radio interview, host Ray Latif speaks with Ben Larson, founder and CEO of Vertosa, about how his company is driving the future of cannabis and hemp-infused beverages. Vertosa specializes in creating fast-acting, consistent, and safe active ingredients for some of North America’s leading brands, helping them develop products that serve as functional, [...]

Making Cannabis Mainstream: Vertosa CEO Ben Larson on Innovation, Education & Efficacy2025-10-14T15:35:30+00:00

Episode 769 - :

Is THC In Target A Tipping Point? Finally, Fiber Is Sexy.

Is Target about to normalize THC drinks? The team unpacks a potentially game-changing move by the retail giant, and what it could mean for the future of cannabis beverages. They explore the regulatory roadblocks and why the move might be a tipping point. Plus, why PepsiCo is calling fiber “the next protein,” and a look at CPG innovations, including a surprisingly convenient twist on tomato paste.

Is THC In Target A Tipping Point? Finally, Fiber Is Sexy.2025-10-17T10:29:10+00:00

Episode - :

Elevator Talk: All Día, Grisly's Cosmic, Sipli, Olia, Birdie

The latest episode of Taste Radio’s Elevator Talk spotlights innovative leaders from All Día, Grisly's Cosmic, Sipli, Olia, Birdie. This week’s special co-host is Andrew Guard, the founder of Right Coast Brands.

Elevator Talk: All Día, Grisly’s Cosmic, Sipli, Olia, Birdie2025-10-15T15:34:23+00:00

Episode 768 - :

Straightaway ‘Runs Its Own Race.’ It’s Why Costco & Shake Shack Came Calling.

+ Cy Cain, Straightaway Cocktails

How can a patient, craft-centric mindset give brands a competitive edge? Cy Cain, the founder and CEO of premium RTD cocktail brand Straightaway Cocktails, outlines a strategy rooted in deliberate, thoughtful growth over the pursuit of viral trends, and emphasizes the long-term value of investments in quality and brand integrity alongside partnerships with Costco, Alaska Airlines and Shake Shack.

Straightaway ‘Runs Its Own Race.’ It’s Why Costco & Shake Shack Came Calling.2025-10-14T11:59:45+00:00

Episode - :

Presented by InvestBev

Backing the Best in Beverage: Brian Rosen on How InvestBev Picks Winners

In this Taste Radio interview, host Ray Latif speaks with Brian Rosen, founder & CEO of InvestBev, about why his firm focuses on the “disenfranchised” small and midsize beverage brands most investors overlook. A third-generation beverage operator, Rosen explains how InvestBev deploys a mix of equity, credit, acceleration, and even insurance to help emerging alcohol [...]

Backing the Best in Beverage: Brian Rosen on How InvestBev Picks Winners2025-10-14T12:19:26+00:00

Episode 767 - :

How Fiber, Gen X & Juice Shots Factor Into The Future Of CPG

Fresh off an exhilarating meetup in London, the team shines a spotlight on some of the standout brands at the event. They also delve into how fiber-forward brands are reshaping categories and why Gen X might be your brand’s unexpected secret weapon. This episode also revisits interviews from our San Diego meetup, including leaders from Sol-ti, Recoup, Innerbloom, Hydr8 and Erva Brew Co.

How Fiber, Gen X & Juice Shots Factor Into The Future Of CPG2025-10-10T12:31:44+00:00

Episode 766 - :

Mission, Never Accomplished. The Relentless Evolution Of Forager Project.

Stephen Williamson and JC Hanley, the co-founder of plant-based food and beverage company Forager Project, open up about the mission-fueled (and occasionally messy) evolution of their brand, what it takes to build a standout CPG brand in saturated categories, what it means to innovate with both a moral compass and a culinary one and how they define success.

Mission, Never Accomplished. The Relentless Evolution Of Forager Project.2025-10-07T11:43:02+00:00

Episode 765 - :

Tasty & Targeted. How U.K. Brands Nail Functional Appeal.

On location in London, the hosts delve into emerging trends and spotlight the brands and entrepreneurs driving innovation in the food and beverage space. Their discussion offers a look at what’s gaining traction across the pond… and what may soon be making its way to the U.S. market.

Tasty & Targeted. How U.K. Brands Nail Functional Appeal.2025-10-06T11:41:19+00:00

Episode - :

Presented by Ingredion

Sweetener Innovation & Consumer Shifts: A Conversation with Ingredion’s Adam Berzins

In this Taste Radio conversation, host Ray Latif sits down with Adams Berzins, Innovation Project Manager at Ingredion, to discuss how the company is helping modern food and beverage brands navigate the evolving landscape of sweetness, formulation, and consumer expectations. With 20 years in the industry and deep expertise in sugar reduction, Berzins explains how [...]

Sweetener Innovation & Consumer Shifts: A Conversation with Ingredion’s Adam Berzins2025-10-06T10:39:59+00:00