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Everything. It's the answer to the question about what early-stage entrepreneurs need help with when launching and developing their brands. The good news is that there's a company that can offer help with everything. Tetra Pak.
It’s not often that a high-profile investment deal is announced just before a major holiday, but we got lucky this week. After discussing the news that Kim Kardashian’s private equity firm SKYY Partners has invested in upscale condiment brand TRUFF, the hosts munched on a new brand of cookies launched by popular Twitch streamer Pokimane and dove into a growing pool of caffeine-free energy drinks.
Cy Cain, the co-founder and CEO of Straightway Cocktails, an award-winning brand of super-premium bottled and canned cocktails, explained how years of preparation gave the company a strong foundation on which to build, why passion and opportunity equally drive the business forward and how he assesses a broader opportunity to reach consumers in other beverage alcohol categories.
We’ve all seen the cute, clever and occasionally terrifying images created using ChatGPT and other AI generators. But can CPG companies utilize these apps in a meaningful way? The hosts discussed potential ways that AI might help make certain processes more efficient. They also spoke about why a food brand’s recent packaging revamp is excellent in every way and riffed on a spicy and sporty LTO.
Chris Hunter, the co-founder and CEO of plant-based beverage brand Koia, spoke about the importance of setting goals both in his personal life and in business, lessons from an aggressive retail strategy early into the brand’s development, why self-manufacturing is the key to profitability and the company’s future, and how to optimize the roles of celebrity partners.
Great brands are built with great partners. And from formulation to flavor development, Blue Pacific Flavors has helped some of the world's best known food and beverage companies develop products that resonate with modern consumers.
How do you hold someone’s interest after an initial interaction? What motivates them to stay connected with you and your company? Three weeks before BevNET’s winter events kick off in Marina Del Rey, the hosts discussed ways that entrepreneurs can optimize meetings with investors and retailers and how to amplify their message to the industry at large.
Mari Llewellyn and Greg LaVecchia, the co-founders of wellness brand Bloom Nutrition, spoke about why it's important to “let the creators create” on social media, how they measure the return on investment on social platforms, why hiring young talent has been key to success on TikTok and how they’ve supported Bloom’s relationships with Target and Walmart.
Why is a century-old apple orchard and cider company betting big on the future of cannabis? Eddie Brennan, the fifth-generation owner of New York-based Beak & Skiff, discussed its foray into the cultivation of cannabis and production of THC drinks. Also in this episode: the hosts’ take on a new line of zero-sugar juice and what Travis Kelce, Michael Bublé and Matthew McConaughey now have in common.
Austin Cocktails co-founders Kelly Gasink and Jill Burns explained how being okay with being uncomfortable and striving to expand their "luck surface area” helped them secure partnerships with Madison Square Garden and Constellation Brands, the latter of which led to an acquisition of their company, and how an unorthodox sampling strategy unlocked new retail and distribution opportunities.