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Episode - :
It’s A Gen Z(ero) World. But, You Don’t Need Millions To Get Their Attention.
+ Laura Merritt, Diageo Beer Company
As expected, commerce reigned at the annual Coachella music festival, but which food and beverage companies stood out? We have a report. Also, Laura Merritt of Diageo Beer Company discusses how Guinness’ non-alcoholic Zero variety is helping the brand cultivate a new generation of consumers.