How A Strategic Shift Helped Zevia Win At Walmart
After years of building credibility with a core consumer, Zevia is leaning into scale – and confronting what it takes to turn a purpose-driven brand into a durable CPG business. In this episode, CEO Amy Taylor breaks down the executional shifts across product, pricing, packaging and mass retail distribution that are helping Zevia compete more effectively in mainstream grocery and position the brand for sustainable, long-term growth.
